BenQ is adding a touch of pedigree to their cameras by attaching Pentax Super Multi-Coated (SMC) lenses to them. The first two cameras to benefit from the partnership with Pentax are the E510 and E520, both 5 megapixel cameras. BenQ digital cameras feature BenQ’s proprietary Senseye Technology which greatly enhances color performance while significantly reducing image noise. Senseye Technology provides vivid color performance.

BenQ E520

BenQ E510

“Within a decade of its inception, digital cameras have transformed from simple snapping devices into an indispensable digital product for all consumers. Our partnership with Pentax marks an important step for digital camera users,” expressed Peter Chen, BenQ Vice-President and General Manager of Digital Media Business Group, “BenQ will combine the strengths of our imaging technology with Pentax’s high-quality lenses to provide consumers the very best digital imaging solution.” We will continue co-operate with Pentax with our entire upcoming model in the future.

BenQ adopts Pentax SMC lens to deliver exceptional image quality
Pentax first introduced the Super-Multi Coating (SMC) system in 1971. During the process of its development, Pentax SMC has gained the favor of numerous eminent camera brands which have all adopted the SMC system.