The Sony Cybershot W7 is an affordable yet high-performance 7-megapixel digital camera that offers a Carl Zeiss 3x optical zoom lens, large 2.5-inch color LCD, automatic simplicity and advanced features that you can “grow into” later, housed in a very compact, stylish and durable metal body about the size of a deck of playing cards. Sony’s new Real Imaging Processor was specifically designed for fast camera response time and extended battery life.

DesignTechnica.com have just reviewed the W7 and have this to say about it-

“This camera is as easy to operate as a light switch. Once you charge and load the two AA NiMH batteries and the flash memory, it’s time to start taking photos. Here’s where the large LCD comes into play: The screen is so big that you can easily read the clear onscreen menus and set the camera as you’d like—or simply start snapping in Auto or one of the scene modes. Even though the menu is very understandable, I’d like Sony to follow the lead of HP and Casio by using in-depth descriptions of what each scene mode does. Again, it would be a nice plus for the point-and-snap photographer, but it doesn’t really detract from the camera.”

Sony Cybershot W7 7MP Digital Camera with 3x Optical Zoom

Features:

* Sony 7.1 Megapixel effective CCD image sensor
* Carl Zeiss 3x Zoom (38-114mm equivalent in 35mm photography)
* MPEG Movie: 640×480 VX Fine w/audio at 30fps (Memory Stick Pro required),
640×480 VX at 16fps, length limited only by media
* Auto, Program AE, Full Manual plus 7 Scene modes
* 5-shot Burst (100 at VGA quality) at 0.9fps
* Live histogram display in capture and playback
* 5 Area Multi-point AF; auto or selectable Spot AF point
* 2.5″ TFT color (115,000 pixels) LCD Screen with Auto Brightness
* ISO Sensitivity: Auto, 100, 200, 400
* Adjustable color saturation, contrast and sharpness
* Noise Reduction: Automatically cleans up long exposure images
* 14bit A/D Conversion - allows a wider dynamic range from highlight to shadow
* Built-in flash with Auto Fill, Red Eye Reduction and Slow Synchro
* USB 2.0 Auto-Connect to host computer
* Powered by two standard AA type batteries, NiMH rechargeable batteries and charger comes with the camera.
* Memory Stick & Memory Stick Pro compatible, 32MB internal memory
* DPOF and PictBridge direct-print USB compatible

Click here to read the entire Sony Cybershot W7 review.