I just spotted this news at the Democrat and Chronicle

Eastman Kodak Co. is introducing a new corporate logo designed to help the company forge a new image as a cutting-edge, 21st century innovator.

Kodak’s new corporate symbol retains the company’s distinctive red and yellow colors, but does away with the boxes that have contained the word “Kodak” for the past 70 years.

This marks the company’s first such change in more than half a century

Kodak new logo

“We want to break out of the box, in a lot of ways,” says Betty Noonan, director of brand management and marketing services at Kodak.

Addendum: I noticed that I scooped the other major photography sites by two days with this item –which I consider to be pretty major news.